David Brewster, a founding member of Post Alley, has a long career in publishing, having founded Seattle Weekly, Sasquatch Books, and Crosscut.com. His civic ventures have been Town Hall Seattle and FolioSeattle.
My main suggestion is to steal some thunder from the Republicans and drifting voters by daring to embrace some populist ideas, rather than softening some core beliefs.
On entering the store, the subconscious part of the customers' mind imagined that they were soon to be writing poems, reading Sartre, working on a novel, or doing mega-deals.
Many traditional Democratic constituents are restive, and the Trump revolution will drive more traditional conservatives away, so there are the makings of a new party appealing to the young, independents, and those disillusioned with both parties.
A friend of Ellis once told me that this civic paragon often started out with the wrong idea but then, by analysis and conferring with many others, got himself to the right position (often too late).