After the Hearings, Let’s Hear It For an Emotion-Grabbing Ad Campaign


Stirring closing argument from Chairman Adam Schiff. Now what?

I hope the Democrats spend everything they have in a smart, effective, emotion-grabbing ad campaign to convince  even Trump’s base that this president represents a clear and present danger to the nation. Some snappy versions of The shoe fits/We can’t acquit – with its resonance of the OJ Simpson trial, as Chuck Todd commented, another case where everyone knew he was guilty but he got away with it. Commercials with the resonance of the little girl and the flower.

Danny Deutsch, are you listening? Tom Steyer, Bloomberg, Yang, put your money where your goals are. Let the branding begin, because that’s how you sway the electorate.

We’ve just concluded Act One. There’s an intermission before Act Two, and then come the holidays — a time when heartstrings are easily tugged. Here comes a great branding opportunity. And I bet Fox would take your advertising dollars.

Jane Adams
Jane Adams
"Jane Adams PhD was a founding editor of the Seattle Weekly. Among her twelve books is Seattle Green, a novel . She is a contributing editor at Psychology Today, and coaches parents of adult children."


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Comments Policy

Please be respectful. No personal attacks. Your comment should add something to the topic discussion or it will not be published. All comments are reviewed before being published. Comments are the opinions of their contributors and not those of Post alley or its editors.