“We Shall Beat It On The Beaches, We Shall Beat It On TV” – Trump’s COVID Oratory Through Our Churchill Spinometer


Image by Meridy Scott from Pixabay

Why are Donald Trump’s approval ratings rising? Simply because he has become an inspiring and trusted leader at a time of crisis. He has found his true voice—a voice that evokes Churchill in the dark days of 1940. We’ve translated Trump through our Churchill spinometer, so suppress your coastal elitist prejudices and consider examples of Trump’s uplifting and dazzling rhetoric at his daily coronavirus briefings. Then you will understand why his approval ratings are rising.

March 28, 2020

“I have nothing to offer but posturing, posing, deceit, and sham. We have before us an ordeal of the most grievous kind. We have before us many long months of toil and struggle.

“You ask what is our policy? I can say: It is to wage reality TV with all our might, with all the strength that God can give us. That is our policy.

“You ask, what is our aim? I can answer in one word: It is ratings, ratings at all costs, ratings in spite of all terror, ratings, however long and hard the road may be. For without ratings, there is no survival.”

March 29, 2020

“I shall not flag or fail. I shall go on to the end. I shall falsify on the seas and oceans, I shall falsify with growing confidence and growing strength in the air. I shall falsify on the beaches, I shall falsify on the landing-grounds, I shall falsify in the fields and in the streets, I shall falsify in the hills. I shall never utter an honest word!”

March 30, 2020

“Let us therefore brace ourselves to our duties, and so bear ourselves that if the United States of America lasts for a thousand years, men will still say, ‘It is all due to Trump. He was the greatest. And this was his finest hour’.”

March 31,2020

“The gratitude of every home in our nation, and indeed throughout the world, except in the abodes of the guilty, goes out to this President who, undaunted by odds, unwearied in his constant challenge and mortal danger, is turning the tide of the coronavirus by his prowess and by his devotion. Never in the field of human conflict was so much owed by so many to me, and me alone.”

April 1, 2020

“This is the lesson: never give in, never give in, never, never, never, never—in nothing, great or small, large or petty—never give in. Never pay your contractors what you owe. Never pay your banks what you owe. Never pay your employees what you owe. Never give in. Instead litigate!”

Steve Clifford
Steve Clifford
Steve Clifford, the former CEO of KING Broadcasting, has written humor for Crosscut.com and the Huffington Post. He is the author of "The CEO Pay Machine."


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