Will Older Women Pick the Next President?


Most presidential campaigns in the modern era have worked hard to gain the support of women voters, and so they should. I helped cover six campaigns when based in Washington, D.C., and each one always had a dedicated team focused on outreach to women. One cycle it was all about “soccer moms” and another it was “Walmart women.” In 2020, it could be all about “graying women.”

A new poll published by AARP found that women over 50 are poised to have a decisive voice in choosing our next president because 95 percent of them plan to vote. This is great news for those of us in the demographic.

Too often, women of a certain age feel invisible, marginalized, discounted. The New York Times obituary columns historically were a measure of this reality because rarely did they feature the deaths of prominent women. The paper acknowledged this sad oversight by launching a  project publishing the obituaries of women it had ignored at the time of their deaths, like Sylvia Plath and Ida B. Wells.

Sexism and ageism are difficult isms to disrupt, but demographics may be on our side. By 2060, the number of Americans 65 and older is projected to soar to 95 million or 23 percent of the total population, according to the Population Reference Bureau. And most of these senior citizens are likely to be female since women statistically live longer than men.

Look at our state. In Washington, the overall population is divided almost evenly between males and females as counted by the last Census. However, women start to outnumber men going into their 40s and 50s upward.

Statistics like these show why older women may find they are not invisible or discounted by presidential contenders in 2020. It also may help that Elizabeth Warren is one of them, and three other of the top five remaining candidates also are over 70.

Linda Kramer Jenning
Linda Kramer Jenning
Linda Kramer Jenning is an independent journalist who moved to Bainbridge Island after several decades reporting from Washington, D.C. She taught journalism at Georgetown University and is former Washington editor of Glamour.


  1. Thanks, Linda, for a really interesting post. The older woman in my household shares all those views, particularly the issue of character, but also the healthcare issues. We are fortunate enough to have good health insurance and care, but we are well aware of others who do not. Both of us are impressed by the two women still in the race and thought both did very well in last night’s debate.

  2. Good article, Linda. It’s encouraging news that older women are going to be a force and welcome to hear that women voters as a whole will have heavy influence in picking a leader. Certainly this has been true ever since the election of Trump and the unfortunate defeat of the woman who, nevertheless, drew the most votes.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Comments Policy

Please be respectful. No personal attacks. Your comment should add something to the topic discussion or it will not be published. All comments are reviewed before being published. Comments are the opinions of their contributors and not those of Post alley or its editors.